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What is Online Marketing?


Definition of Online Marketing:
Before it is possible to understand the different strategies and marketing tools that are available, it is important to identify what online marketing is and how it promotes a business. Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.

Customized Website Development
When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. The reason is simple: potential customers look for information, products or services that you provide on your website. A website provides an online presence that allows customers to find out more about your company, your services and the type of products that you sell. Putting a website together these days is fairly simple, cost effective and absolutely essential to having a business these days.

One can customize Template websites to get a professional website up and running at a reduced cost and turn-around time. Business owners choose a template and then create content and color schemes that match their business. For those with the budget, custom websites are a great option. Depending on the needs of the company, a complete custom solution, from the design to the functionality of the site, is created. This process requires more time but has almost no limitations to what can be provided. Custom websites can range from approximately $500 to more than $1000k. Customized Web Arts > offers premium website solutions to fit almost any budget. Look into : www.customizedwebarts.com/packages.php

Search Engine Marketing
After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).

PPC
Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.

SEO: ( with guaranteed ranking of keywords …)
Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.

While being found online is probably the most important part of an online marketing strategy, there are other types of internet marketing that supplement those efforts. Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. You can also advertise your company, website and services through your social networking pages.

A major reason that advertisements and content on a social networking websites help develop your company is word-of-mouth. It allows you to employ reputation management strategies, engage with customers and answer questions. By engaging with your customers, you encourage them to share their experiences with those in their network.

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