Online Marketing
Why SEO:
SEO or Search Engine optimization is the art of getting your website to the top
Ranking in the free or natural side of all the major search engines such as Google,
Yahoo and MSN for a range of keywords. These techniques need to be continually
revised and refined as the main search engines regularly update their ranking criteria.
Cost-effective Customer Acquisition
There is no payment to the search engines for being indexed. This is
important for high volume, low intent phrases which can be expensive
in paid-search. It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
Fixed Costs
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.
Brand Visibility
Think about that search on your desired keywords. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
Focus on Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google crawlers, and for people.
Repeat Business
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
Customer Acquisition – Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
Focus on Unique Content
We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts – the general advice these days is to create subject-specific content on your website, and to categorize and label that content in a way that will deliver a boost to your keyword strategy. Blogs are good for this. Remember that quality content attracts quality links. And that links are still very important for SEO. So if you invest in unique content you are building a valuable intellectual property asset that will benefit other areas of the business as well as improve your search rankings.
Credibility / Brand Perception
Why are you in Google for your desired keywords? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
Findability
Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person, etc.
SEO or Search Engine optimization is the art of getting your website to the top rankings in the free or natural side of all the major search engines such as Google, Yahoo and MSN for a range of keywords. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.
Search engine optimization is an ongoing process that requires search engine submission, keyword research and implementation, link building strategies, link popularity, content analysis as well as optimization of web structure, maintenance to make sure that it is .search engine friendly. and ensure that your website can be found when customers are searching for you.
Based on the required keyword, recent search engines updates
and industry analysis we will work as per the following customized online
promotional strategy to achieve the SEO goal:
1st Phase
Website Analysis – We will perform an in-depth analysis on the current website
and create report after analyzing the following parameters which will provide an
insight into the current status of the website:
| Flash | ALT Tag | Frames | Java Script | Pop-ups |
| Load Speed | Browser Compatibility | Site Map | Robot.txt | Background Image |
| Design Consistency | Internal Link Architecture | Page Redirect | Keyword Density | Keyword Prominence |
| HTML Errors | URL Architecture | Multiple Domain | Dynamic Content | Hidden Text |
| Current Ranking | Pages cached in Google, Yahoo, MSN etc. | No. of inbound links in Google, Yahoo & MSN | No. of outbound links in Google, Yahoo & MSN | Cloaking |
Competitor Research – Before the optimization process commences we will study
and analyze your web site and compare it with your competitor’s as well as all of the other web sites that are ranked in the top 10 positions. By comparing your website to your competitors under the target keywords, we can effectively assess positions we will be able to achieve and identify strategies necessary to get you to the top ranking positions.
2nd Phase
On page optimization – In this phase, on the basis of the search engine guidelines
and parameters, we will do on page optimization. Given below are some of the most important factors of the On Page optimization:
Title & Metadata optimization for targeted pages and new landing pages
Implementing search engine friendly tags
W3C Validation
Content Optimization
Image Optimization
Anchor Text Optimization
Internal Linking
Style Sheet Optimization & Validation
Code Optimization
Add-On Services – We offer a few services to our clients which are charged
additionally by most SEO companies. Please check out our add-on services given
below:
Html Sitemap
XML Sitemap
Google Sitemap
Robots file implementation
Landing Pages Creation
Browser Compatibility Checking
Link Renaming
URL Architecture
3rd Phase
Off page optimization – Please find the important factors of the Off Page
Optimization given below:
Link Popularity Building – Having relevant links coming through to the website is
an important part of search engine optimization. In our optimization process we will develop and implement a link building strategy so that we can get external inbound links to the website from all the right places.
At the simplest level, the more sites that link to your site, the more important your site becomes. But then, getting links from other Websites is not too difficult. However, getting links from quality sites with high PageRank and industry relevance that will drive quality traffic to your Website is a different matter altogether.
customdesignfirms.com offers ONE WAY LINKING for the website. Under ONE WAY LINKING, the website is submitted in relevant category and directory having good PageRank. ONE WAY LINKING covers the following:
Directory Submission
Submissions to 1500 Search Engines, Directories and Business Sites
Manual Submissions to Regional Search Engines and Directories
Manual Submissions to Industry-Specific Search Engines and Directories
DMOZ title & description optimization and submission
Creation of Articles and submitting in relevant article websites
Press Releases writing* and submission in relevant press releases website
Blog’s Feed Pinging & Submission
Forum & Message Board Posting
Review Writing* & Optimization
Submission report
By implementing these strategies, we will be able to improve your Google Page Rank which is an indicator by Google of the .importance. of your web page.
4th Phase
Reciprocal Link Building – Having related and relevant links coming through to the website is an important part of search engine optimization. In our optimization process we will develop and implement a link building strategy so that we can get a plenty of inbound links to the website from all the related and relevant sites.
At the simplest level, the more sites that link to your site, the more important your site becomes. But then, getting links from other Websites is not too difficult.
However, getting links from quality sites with high PageRank and industry relevance that will drive quality traffic to your Website is a different matter altogether. By implementing these strategies, we will be able to improve your Google Page Rank which is an indicator by Google of the .importance. of your web page.
5th Phase
Website Ranking & Traffic Reports – Where your website ranks in the search
engines, is going to influence how many people are coming through to your site
everyday.
We will check your website’s ranking for all the major search engines and directories every month during the service and then send you through a report showing you the improvement of your web position. We will provide the following reports monthly in order for you to evaluate the traffic of your website:
Website ranking report
Traffic report per source
Ranking report per keyword
PPC campaign can get you noticed instantly!!
More than 80% of the online business is generated from the first page of Google. Keeping this in mind you can simply start a PPC campaign with specific budget and get recognized easily.
This can give you proper utilization of your time and money for the business.
PPC campaign will give you …
- Brand popularity
- Getting more attraction
- Securing best results
- Making proper use of the advertising budget
- Making your campaign perform and generate sales
- Start to finish as per your business plan
Digital-marketing / SMO
Creating accounts with your brand, designs, videos and logos on the social media platform of your choice.
Managing the social media accounts by creating content that can attract your target audience and raise brand awareness for your website…E.g. Facebook
Highlighting your services and brands from time to time and optimizing through proper videos in the social media platform like, YouTube, Vimeo, Facebook, etc.
By tracking social media analytics, we can always help you analyze, monitor and gather insights about your social media performance, which ultimately will allow you to make informed decisions about your business.
- More brand awareness
- Share your content with users
- Spearhead traffic to your websites
- Increase your scope of marketing
- Solid maintenance of your business’s social media presence